A Look At The Blackberry Curve
Unlike the many different Blackberrys before it, the Blackberry Curve isn’t meant to be the kind of smartphone you find at business meetings and conferences. After many years of building a reputation for providing sophisticated smartphones for the business user, the Blackberry Curve is part of the company’s plans to make their phones appealing to a much wider audience. The increase in demand for smartphones has presented Blackberry with an opportunity for its unique looking phones, but can the Curve make the most of it?
The Curve looks unmistakably Blackberry, with its wide body and the trademark full QWERTY keyboard laid out over dozens of keys. While this may be an acquired taste, it does mean that the Curve has a decent sized screen, and unusually for the majority of phones on the market, it’s landscape layout gives it quite a nice widescreen appearance. To help convince consumers that the Curve doesn’t take itself too seriously, it comes in a variety of different colors, although most will probably want to stick to the basic black.
If you put the new Curve next to some of Blackberry’s business phones, you’d also notice a few other subtle differences. The chrome trim on the business versions has been replaced with rubber edges, and the trackball has become a track pad. Designed to cut costs as well as make the Curve a little more down to earth, the phone still looks and feels like a quality smartphone.
Blackberry hopes that consumers will love the Curve for the same reasons that business users have loved the other Blackberrys, and that’s for keeping in touch. With more and more smartphones being used for email and social networking, the Curve’s software and QWERTY keyboard, plus it’s WiFi connectivity, mean it’s ideal for this purpose, even if it lacks the 3G and GPS features of it’s more expensive smartphone competitors.
The processor and Blackberry operating system work well together, which means the Curve can easily keep up with the demands placed on it. Additional apps are available from Blackberry’s App World, and the interface makes it easy to navigate around everything, including the music player, which is surprisingly good, if not iTunes standard.
It seems that Blackberry has been able to come up with a smartphone that will be as popular with consumers as it has been with business users, for much the same reasons. Easy to use, great for what most will need, and not as expensive as the other big names, the Blackberry Curve offers a real alternative.
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